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Always Do What You Should Do: A Manifesto for Modern Living

“Always Do What You Should Do” is more than a simple phrase — it’s a call to action, a guiding philosophy, and, for many, a way of life. At first glance, it might sound moralistic or even rigid, but when explored more deeply, it becomes something far more powerful: a reminder to live with integrity, intention, and courage in a world that constantly tempts us to compromise.

This phrase has become a modern mantra — especially through the creative collective and lifestyle brand founded in the UK under the same name. It’s a blend of art, surf culture, self-discipline, and mindful living, encouraging people to listen to that quiet inner voice that knows what the right thing is, even when it’s difficult.

1. The Origin and Essence

The brand Adwysd Joggers  was founded by Maxwell Hazan and Michael “Curly” Griffiths, and it quickly evolved beyond fashion or design. It’s rooted in surf culture, community, and creative expression, but at its core, it’s about a mindset: do the things you know you should, even when they’re uncomfortable.

This idea resonates because it’s universal. Every human being faces moments of hesitation — where the right action is clear, but the path of least resistance feels easier. “Always Do What You Should Do” pushes back against procrastination, fear, and apathy. It’s a reminder that growth, purpose, and peace come from choosing what’s meaningful over what’s convenient.

2. The Philosophy Behind the Words

To “always do what you should do” doesn’t mean living under strict moral rules or external expectations. Rather, it means acting according to your own highest understanding of what’s right. It’s about listening to your conscience — that quiet but powerful voice that knows when you’re holding back, avoiding responsibility, or betraying your own potential.

This philosophy rests on three key principles:

• Integrity: Living in alignment with your values, not just your desires.

• Responsibility: Recognizing that your actions ripple outward, affecting your community, environment, and future.

• Courage: Choosing to face challenges rather than escaping them.

These principles form the backbone of meaningful living — whether you’re creating art, pursuing business, surfing waves, or navigating personal growth.

3. A Modern Rebellion

Ironically, in today’s world of instant gratification, endless scrolling, and short-term thinking, “doing what you should do” is almost a rebellious act. Society often celebrates shortcuts, viral fame, and comfort. But this philosophy asks something harder: discipline, patience, and authenticity.

The ADWYSD clothing  community embraces this rebellion. Their events, workshops, and designs are created to inspire people to live slower, act consciously, and commit to what matters. Whether it’s waking up early to surf, creating art that reflects truth, or building something from scratch — the message is clear: purpose is found in doing, not just dreaming.

4. Surf Culture as a Symbol

Surfing is central to the Always Do What You Should Do identity — not just as a sport, but as a metaphor. Surfing requires awareness, timing, balance, and respect for nature. You can’t control the waves; you can only control how you meet them.

In life, the same is true. You can’t control what happens to you, but you can control your response — your attitude, your consistency, your courage. “Doing what you should do” is like paddling out when you’d rather stay on shore. The water is cold, the waves are uncertain — but you go anyway, because that’s where life happens.

5. Community and Creativity

The ADWYSD brand has grown into a global community of thinkers, surfers, artists, and dreamers who live by shared values. Through workshops, exhibitions, and creative collaborations, it has become a platform for self-expression and personal accountability.

Their clothing and artwork aren’t just products — they’re reminders. Every shirt, poster, and sticker carries a message: you already know what you should be doing. The question is — will you do it?

6. Why It Resonates Today

In a time when people often feel lost in the noise of digital life, “Always Do What You Should Do” cuts through with clarity. It doesn’t offer shortcuts or easy motivation — it offers truth. It asks you to reflect on your habits, your direction, and your purpose.

It’s not about perfection. It’s about commitment. Some days, doing what you should means tackling hard work. Other days, it means resting, reconnecting, or saying no to things that drain your energy. The message isn’t about being flawless — it’s about being faithful to your best self.

Conclusion

“Always Do What You Should Do” is both a philosophy and a movement. It challenges you to rise above distraction and excuses, to live with courage, and to honor your potential. Whether applied to art, business, relationships, or personal growth, the principle remains timeless: the right path is rarely the easiest, but it’s always the most fulfilling.

Every time you see those words — on a T-shirt, a wall, or a poster — they serve as a mirror. They ask one simple, powerful question: